Sonic Foundry and Macromedia Sponsor Acid + Macromedia® Flash

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ultimedia Event at ACIDplanet.com

MADISON, WI August 29, 2001 – Sonic Foundry® Inc., a leading developer and marketer of digital media and software tools and services, today announced the launch of ACID + Macromedia Flash, a multimedia content creation contest hosted at ACIDplanet.comSM, sponsored by Sonic Foundry, and Macromedia, with additional support from AMD and Sams Publishing.

Sonic Foundry’s ACID™, the award-winning loop-based music creation tool, is fast becoming the soundtracking tool of choice for Macromedia Flash projects. Macromedia Flash is the solution for delivering high-impact Web experiences. ACID + Macromedia Flash is designed to highlight the growing popularity of using the applications together to create stunning audio/visual presentations, animations, and films. Hosted at Sonic Foundry’s ACIDplanet.com site, contest entrants will be able to download a free version of ACID and loops to compose soundtracks for their Macromedia Flash content creations.




Dave Chaimson, Sonic Foundry Director of Marketing said "The use of ACID in Macromedia Flash projects is ever-increasing. The fit between products is a natural. There’s been grassroots demand for this event. ACID + Macromedia Flash will showcase the synergies between these industry-standard applications."

"Adding audio to Macromedia Flash content really brings them alive," says Jeremy Clark, Macromedia Flash product manager. "ACID is a great tool for the job. Its loop-based method of creating music is a perfect compliment to the ability of Macromedia Flash to reuse elements without adding to project file size. It’s a fun and easy way to add audio to Macromedia Flash."

Details on ACID + Macromedia Flash can be found at http://www.acidplanet.com/contests. The contest will run through November 1, 2001. The Grand Prize winner of ACID + Macromedia Flash will receive suites of software from Sonic Foundry and Macromedia; a multimedia PC from AMD; and a collection of ACID and Macromedia Flash instructional books from Sams Publishing.